How to Advertise Your New Product or Service

If you’ve come up with a new product or service, it can be challenging to find ways on how to get the word out. Even if you have the best product or service in the world and no one has an idea about it, you’ll end up losing a lot of money and you might not even get back the amount that you’ve invested on it.

To help you out, you can follow these methods that are proven effective in promoting any product or service no matter how big or small they are.

1. Social media contests – Contests and giveaways are popular tools that are being used by top quality marketers. They do these things through social media because they understand its effectiveness.

Social media contests are fun and engaging since it can attract more than just your regular customers. People love the idea because the products or services that are advertised on social media platforms are usually given exclusively or for free to lucky winners. Curly's Carpet Repair did this back in the day where lucky winners were chosen to receive free carpet installation and the company gained recognition after that. This strategy will provide you with free marketing from these people and it won’t be long before word gets out.

2. Post to Google My Business – There are 2 ways to advertise your new product or service to your Google My Business profile. The first one is by creating a Google post and select the “promotion” option. The second one is to upload your new product or service into your profile. You can also add some FAQs about your new product or service so that people will understand it even more. Vancouver, BC drainage services (page) has done this  right away and now look at them. They started earning a good reputation in the industry and a lot of people are becoming more aware of their business.

3. Email marketing – According to statistics, 82% of consumers open emails they receive from businesses and 44% of those recipients made at least one purchase. This goes to show that email marketing using newsletters is a great tool for advertising especially for your new product or service. Email newsletters are used to share news about the product, information, and photos to customers. They may even contain exclusive promos and discounts that could seal the deal even further. It will surely start getting the cash flowing and you will end up with more sales along the way. Just take a look at how Ken Wyder Vancouver Westside Realtor has benefited from this strategy and made huge profits for the company.

4. Facebook ads – There are a total of 1.44 billion users of Facebook each month. Based on that number, you can say that Facebook is a huge market. This is the reason why Facebook ads are an effective marketing tool. This social media platform can be used to target your specific audience because of its impressive data collection that will allow businesses target potential customers based on their age, gender, interest, location, and more. There are also several options to choose from like putting a spending cap if you’re on a budget or how long you want your ads to run. In short, it’s a flexible way of running ads that will help target audiences on a global scale.

5. Share customer reviews – Apart from the owner making an effort, audience engagement can also help promote the product or service by sharing their reviews. You can offer a selected few of your customers to be the first users of your product or service and ask them to share their reviews online. If you get a glowing review, there’s a huge chance that people will sign up for it too.

So, get these advertising strategies a try and see how it will work out with your new product or service. No matter how big or small your offer is, as long as these advertising efforts are executed properly, you will start gaining profit in no time.